Why Use Video to Promote Your Business
If you are online and you must be if you are reading this then chances are you have used YouTube to look at videos whether they be something to do with cats or some really useful how-to video. Whatever it is entertainment, information or educational it is a popular way of looking at content and needless to say it is great way to get your business noticed. The vast majority of the traffic I get is from YouTube, way more that Twitter, FaceBook or LinkedIn.
I guess the problem is with something like making video is you need more equipment and bit more time that using other social media where the message can be short and all you need is computer, smartphone or tablet to quickly add something. But good things take time so making a video may take more time but can have a lot of value. To be honest it does not have to take that much time depending on what you want to do.
The question for many is how can video help my business or that they do not have a budget to make a big promotional video. Firstly all businesses I can think of can benefit from having some video online and you do not need to create a promotional video to get noticed. You watch TV and there are adverts there to promote businesses surely that is what you need. Not necessarily, I would not put someone off from creating a promotional video which again does not need the big budgets of yesteryear. Many businesses and individuals get a lot of traffic by simply offering advice or how to guide. I can think of many examples where this can be useful.
These are just some examples there are so many more and as I said many of you already have the tools to create good quality videos.
If you want to learn how to create your own professional quality videos and how this can help promote your business then drop me a line by clicking here to go to my contact page.
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